MQA Quarterly Performance Report

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MQA Q3 2014 - 2015
Healthy Promise
The Department of Health has identified weight as one of our top
health issues and this section demonstrates MQA’s commitment to
achieving our goal of becoming the healthiest state in the nation.
MQA led efforts to create an interactive campaign known as Healthy
Promise to encourage everyone to make a commitment to their
health. The campaign was launched this quarter and has already
garnered some noticeable attention.
Healthy Promise is part of the Florida Department
of Health’s Healthiest Weight initiative, which is a
public-private collaboration that brings together
state agencies, not for profit organizations,
businesses, and entire communities to help
Florida’s children and adults make consistent,
informed choices about healthy eatin
living. Healthy Promise is an interactive campaign
that encourages people to work towards a healthier
tomorrow by taking the small step of making a
healthy promise today.
Floridians are invited to post a healthy promise
along with a personal photo to the online message
board at On this
website, participants can also view inspirational
photos and promises posted by other Floridians
who have committed to live longer and healthier
lives. Floridians and visitors can also visit their
to post their promise on a
Healthy Promise display board.
“Currently only 35 percent of Floridians are at a
healthy weight,” said State Surgeon General and
Secretary of Health Dr. John Armstrong. “Part of the
solution is community support, and that is where you
and the Healthy Promise campaign fit in. The Healthy
Promise campaign offers all Floridians inspiration,
ideas and support to stay focused on making healthy
choices every day,”
The Florida Department of Health developed the Healthiest Weight
Florida initiative with the goal of bending the weight curve 5 percent
by 2030.
In accordance with MQA Objective 1.2.1A, the division aims to
increase the public’s awareness of the Healthiest Weight Florida
initiative throughout Florida by partnering with boards, councils, and
professional associations. Healthy Promise is part of this objective.
CLICK TO PLAY VIDEO
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Total Submissions (Online Promises): 190
Total Page views (Views since go-live of 12/29/14):
12,230
Even U.S. Surgeon General Vivek Murthy has
taken notice of the Department’s Healthy Promise
campaign. To the right is a picture of his tweet
following his meeting with State Surgeon General
and secretary of Health Dr. John Armstrong.